48hillsairbnblogo

Airbnb rebrands neoliberal bullshit as genitalia-shaped bullshit

48hills, 7/17/2014

Corporate branding is always bullshit, but tech industry branding is a special breed of bullshit, if for no other reason than its pretentions to being something more than straight-up bullshit. Silicon Valley branding reads like the product of a mind caught between the revolutionary fervor of an alternative summer break spent digging a well in Guatemala and the WASPy reticence instilled while spending every other summer learning the value of a dollar by caddying for dad’s business partners. Everyone wants to turn a profit, but no one wants to admit it. The result is cutthroat capitalists who think they are changing the world.