Startups and domestic worker campaigns are shaking up the house cleaning business
It’s hard to imagine a lot of people saying “No” to a hot new tech startup fresh off a $38 million fundraising round from some of Silicon Valley’s top investors. But that’s the answer Homejoy, an “Uber for house-cleaning” app that has quickly expanded to major cities across the US, got when it reached out to two domestic worker organizations in San Francisco, hoping to recruit workers and craft some kind of pilot partnership. The two organizations are La Colectiva, a worker-run cleaning collective, and Caring Hands, a worker association affiliated with the Latina immigrant organization Mujeres Unidas y Activas (MUA) that provides training and job placement for domestic workers. Their members were not willing to work for Homejoy’s rate of $13 per hour.